The Convergence of Predictive AI and Human Insight in Market ResearchWe are stepping into a realm where market research isn’t solely about asking questions or observing consumers in their natural habitat…Mar 18Mar 18
AI Creation, AI Validation: A Case Study of Coca-Cola’s ‘Masterpiece’Coca-Cola has recently revealed its latest installment in the ‘Real Magic’ brand platform with a captivating global ad titled…Nov 21, 2023Nov 21, 2023
Why neuromeasurement needs to be part of a holistic research approachNeuromarketing is gaining in popularity for good reasons. It’s a different, more holistic method of research that is providing a truer view…Jan 31, 2022Jan 31, 2022
Was the Peloton brand really damaged after a bad product placement in ‘And Just Like That…’?Peloton reacted fast with the ad ‘He’s Alive’ to avoid potential brand damage after the product placement. Did it help? Let’s figure it…Dec 16, 2021Dec 16, 2021
Published inUXReality BlogThe difference between UX, CX, UI testing and what tools to use for each of themTo accomplish excellence when designing a mobile application we must concentrate our efforts on the UI, UX, and CX design. But we know…Jan 28, 2020Jan 28, 2020
Published inUXReality Blog10 neuroscience tricks in design that help to improve user experience in mobile appsThere is a science that explains why particular designs attract attention and make peoples’ blood pump.Nov 11, 2019Nov 11, 2019
How Can You Change Consumer BehaviorWinning “hearts and minds” of consumers have never been easy, and while contemporary marketers more or less learned how to win “minds,”…Aug 19, 2019Aug 19, 2019
Published inUXReality BlogMobile User Experience Testing Guide: Tools and TipsThe user experience specialists (UX) lead the position in the design of websites and mobile applications focused on the client. Since UX…Aug 9, 20191Aug 9, 20191
Neuromarketing Study: How to Measure Advertising Effectiveness To Influence Consumer BehaviorSuch rich and successful companies face a particularly sophisticated marketing challenge. The process of advertising production is fraught…Jul 25, 2019Jul 25, 2019
Pros and Cons of NeuromarketingEvery Friday in our office we have a general meeting. It’s a time when we can share any news or any difficulties we are facing at work or…Jul 19, 20191Jul 19, 20191
