Dmitry GaidukThe Convergence of Predictive AI and Human Insight in Market ResearchWe are stepping into a realm where market research isn’t solely about asking questions or observing consumers in their natural habitat…6 min read·Mar 18, 2024----
Dmitry GaidukAI Creation, AI Validation: A Case Study of Coca-Cola’s ‘Masterpiece’Coca-Cola has recently revealed its latest installment in the ‘Real Magic’ brand platform with a captivating global ad titled…6 min read·Nov 21, 2023----
Dmitry GaidukWhy neuromeasurement needs to be part of a holistic research approachNeuromarketing is gaining in popularity for good reasons. It’s a different, more holistic method of research that is providing a truer view…5 min read·Jan 31, 2022----
Dmitry GaidukWas the Peloton brand really damaged after a bad product placement in ‘And Just Like That…’?Peloton reacted fast with the ad ‘He’s Alive’ to avoid potential brand damage after the product placement. Did it help? Let’s figure it…8 min read·Dec 16, 2021----
Dmitry GaidukinUXReality BlogThe difference between UX, CX, UI testing and what tools to use for each of themTo accomplish excellence when designing a mobile application we must concentrate our efforts on the UI, UX, and CX design. But we know…7 min read·Jan 28, 2020----
Dmitry GaidukinUXReality Blog10 neuroscience tricks in design that help to improve user experience in mobile appsThere is a science that explains why particular designs attract attention and make peoples’ blood pump.7 min read·Nov 11, 2019----
Dmitry GaidukHow Can You Change Consumer BehaviorWinning “hearts and minds” of consumers have never been easy, and while contemporary marketers more or less learned how to win “minds,”…4 min read·Aug 19, 2019----
Dmitry GaidukinUXReality BlogMobile User Experience Testing Guide: Tools and TipsThe user experience specialists (UX) lead the position in the design of websites and mobile applications focused on the client. Since UX…7 min read·Aug 9, 2019--1--1
Dmitry GaidukNeuromarketing Study: How to Measure Advertising Effectiveness To Influence Consumer BehaviorSuch rich and successful companies face a particularly sophisticated marketing challenge. The process of advertising production is fraught…3 min read·Jul 25, 2019----
Dmitry GaidukPros and Cons of NeuromarketingEvery Friday in our office we have a general meeting. It’s a time when we can share any news or any difficulties we are facing at work or…4 min read·Jul 19, 2019--1--1
